The Indonesian National Standard (SNI) is an essential certification for many products circulating in Indonesia. Whether you are a manufacturer, importer, or distributor, complying with SNI requirements not only demonstrates the safety and quality of your products but also ensures legal compliance in the Indonesian market.
This guide will walk you step by step through the process of applying for SNI certification in Indonesia.
What is SNI Certification?
SNI (Standar Nasional Indonesia) is a set of technical standards established by the National Standardization Agency of Indonesia (BSN). For specific products, SNI certification is mandatory. Examples include children’s toys, food packaging, electronic appliances, cement, and steel products.
Products that require mandatory SNI certification must undergo testing and verification to ensure compliance. Only certified products may carry the SNI Mark, which assures consumers that the products meet national safety and quality standards.
Why is SNI Certification Important?
SNI certification offers several benefits:
- Market Access: Products without SNI certification may be prohibited from distribution or sale in Indonesia.
- Consumer Trust: The SNI Mark demonstrates that a product meets rigorous safety and quality standards.
- Legal Compliance: Companies that fail to comply risk sanctions, fines, or product recalls.
- Competitive Advantage: SNI-certified products often gain preference in both public and private procurement.
Steps to Apply for SNI Certification in Indonesia
Here are the key steps to obtain SNI certification for your products:
1. Determine Product Classification and SNI Applicability
The first step is to identify whether your product falls under the mandatory SNI category. You can refer to the relevant Indonesian regulations or consult with experts to confirm the scope of your product.
2. Choose an Accredited Certification Body (LSPro)
Certification is issued by a Product Certification Body (Lembaga Sertifikasi Produk – LSPro) accredited by BSN. Select an LSPro that has the authority to certify your product type.
3. Prepare the Required Documents
Typically, the documentation includes:
- Business License (NIB)
- Taxpayer Identification Number (NPWP)
- Product Specifications
- Production Process Description
- Quality Management System evidence (e.g., ISO 9001 certificate, if applicable)
- Samples for testing
Some products may require additional documents, so it’s essential to verify the requirements with your LSPro.
4. Product Testing in Accredited Laboratories
Your product samples must undergo laboratory testing in accordance with SNI standards. The testing process ensures the product meets the specified safety, performance, and quality criteria.
5. Factory Audit (If Applicable)
For certain products, the LSPro may also conduct an on-site factory audit to assess your production process and quality control system.
6. Evaluation and Certification Decision
After testing and audit are complete, the LSPro will evaluate the results. If your product fulfills all requirements, the LSPro will issue an SNI Certificate, allowing you to affix the SNI Mark to your products.
7. Surveillance and Recertification
SNI certification is not a one-time process. The LSPro typically conducts periodic surveillance audits and testing to ensure ongoing compliance. Be prepared to maintain proper records and quality standards throughout the validity period of the certificate.
Common Challenges in SNI Certification
Many businesses struggle with:
- Understanding the technical standards relevant to their products.
- Preparing complete and accurate documentation.
- Coordinating product testing and factory audits.
- Addressing non-conformities detected during the certification process.
These challenges can delay market entry and increase costs if not managed properly.
Why Work with a Professional Consultant?
Navigating SNI certification can be complex, especially for first-time applicants or foreign companies entering the Indonesian market. Partnering with a reliable consulting firm like Jten Group can help you:
- Identify the correct SNI standards applicable to your products.
- Prepare all documentation efficiently.
- Coordinate testing and certification with accredited LSPros.
- Resolve compliance issues quickly.
Ready to Get Started with SNI Certification?
Whether you are launching new products or ensuring compliance for existing ones, SNI certification is essential to succeed in Indonesia’s market. Don’t let complexity slow you down.
Contact Jten Group today for a free consultation on how we can assist you throughout the SNI certification process—from initial assessment to certification and ongoing compliance.
Visit our website or connect with our team to learn more about how we can help you bring your products to the Indonesian market confidently and legally.
